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Email Platform

Action Network is an online fundraising and volunteer email program manager and CRM.


Tool type: Email Platform
Meant for: Digital Teams

Problem it tries to solve:

How do I build a large digital list and program across a distributed area for both fundraising and volunteer recruitment without a lot of staff on the ground?

Use case:

If you don’t have a lot of staff on the ground but do have a large member base, you can easily send out event information and track RSVPs from one centralized location.

Biggest drawback:

The volunteer CRM portion of the tool is not robust enough to use on a statewide program (for instance, you can’t mark if someone actually completed an event or not-just if they ever signed up).

Does it sync to NGP VAN?

Yes, Action Network events can be synced to VAN events, although each one must be done manually. 


Pros: Well known enough in the activist community that people knew where to find it/was easy to use on the volunteer side.

Cons: Back end was difficult and bulky.”