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CQ Advocate acquisition is an acquisition tool that utilizes digital ads the CQ team’s digital ads expertise in finding and acquiring new supporters for your organization.

Compare to: N/A

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Tool type: Other
Meant for: Communications and Paid Media teams

Problem it tries to solve:

How can I quickly expand my list of supporter names and email addresses?

Use case:

A non-profit wants to use digital ads to increase the size of their supporter list. They then work with the CQ team on the ad campaign goals and launch the ad for the desired amount of time.

Biggest drawback:

Cost can be hard to predict given that you’re charged for new advocates.

Does it sync to NGP VAN?

No

Pricing

$$

Cost depends on how many new advocates you gain from an ad campaign, with typical ranges between $1-$3 per newly acquired advocate