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Peer-to-Peer SMS Tool

EZ Texting is a marketing text platform that allows you to run both P2P SMS and MMS campaigns. The platform provides specific keywords to your account and allows for both MMS blast texting and 1-on-1 text conversations.


Tool type: Peer to peer SMS Tool
Meant for: Organizers, Volunteers

Problem it tries to solve:

How can I have peer-to-peer text conversations with voters once I have their cell number? How can I give volunteers and voters an easy way to stay in touch with my campaign via text?

Use case:

A campaign publishes an evergreen keyword, “Text SMITH to 313131” and uses the incoming texts to gain volunteers and have conversations with voters. A CM uploads a list of targets into the system and sends off text messages to voters, asking them to volunteer for the campaign.

Biggest drawback:

The texting platform does not integrate with any political tech, including NationBuilder even though its call platform (CallFire) does. Data would need to be uploaded and downloaded constantly in and out of the system.

Does it sync to NGP VAN?




There are different price packages depending on the number of texts you’d like to send per month. In general, texts are $.04 and any keywords over your contractual amount are $25. 

See pricing information here