Problem it tries to solve:
How can I manage my donor contacts and send out emails to our supporters, even if they don’t donate?
A non-profit wants to maintain multiple contact lists of donors, supporters, board members, and various other lists. Using Salesforce, they would cultivate donors and nurture supporters be sending out tailored emails to their various lists and raise money simultaneously.
Salesforce is meant for non-profits to manage donors and supporters or for businesses to manage their sales leads and current customers. It is not necessarily meant for electoral campaigns. If a non-profit would like to use it for advocacy work, they would need o purchase an additional tool that integrates with Salesforce.
Does it sync to NGP VAN?