Relational Organizing Tool
The Team App by Tuesday is a relational organizing mobile app with 3 core functions: 1) Digital directors can push content to volunteers for them to share 2) Organizers can upload voter contact lists and have volunteers match their contacts against the list to do voter contact, and 3) all survey question data syncs back to VAN.
Problem it tries to solve:
How do I get my volunteers to mobilize, persuade, and recruit their friends while also tracking all of the data?
See below for use cases.
Its mobile-only functionality is a large barrier to entry for many volunteers.
Does it sync to NGP VAN?
Yes, read and write.
“We were given Team App a little too late for me to have a comprehensive review, but in the time we had it, we definitely had a lot of trouble getting our volunteers– most of whom were older– to download and navigate the app.”
“Good idea, but needed more development.”
“”The best thing about Team was the ability to track volunteer activity. Their staff was very receptive to feedback and incorporated some of my ideas into their platform. It’ll be crucial for upcoming primaries as a way to break through. “
The Basics: Team App is a relational organizing platform that allows volunteers to share pre-packaged content online,
A Digital Director uploads a piece of content into Team. Volunteers who have downloaded the app are alerted to share the piece of content via the app. If a volunteer completes this action, it is marked in VAN.
An organizer uploads a list into Team for their volunteers to contact. Volunteers can then see who from that list they know based on their own contact uploads, and are directed to contact them with the appropriate ask (persuasion, mobilization, volunteer recruitment, etc). Whether or not the voter is attempted and whether or not the volunteer took an action is marked in VAN. If the volunteer marks a survey response, this is also recorded.
When a volunteer joins your “Team”, an Organizer can communicate with them via Team Chat.
Volunteers serve as data filters. Many other new pieces of tech will automatically match and sync information without someone vetting the data that goes in. Team requires volunteers to vet the data before anything is marked in the voter file.
It allows campaigns to track relational organizing metrics. While we know empirically that the messenger matters when delivering a persuasion, mobilization, or volunteer recruitment message, campaigns usually have a difficult time tracking this activity outside of a pre-loaded list. Team allows for this activity to be tracked in VAN outside of a set list.
The Team Chat feature allows a logged in volunteer to receive a message from the campaign to introduce themselves to volunteers, to say hello from the campaign, and ask volunteers who were logged in to do something. Volunteers were 4x more likely to complete a task.
The platform is a native mobile app only. This can be a large barrier for entry for volunteers.
It requires a volunteer to upload their phone contacts into the system. Some volunteers will have privacy concerns about completing this step.
It requires a lot of training to successfully onboard volunteers and staff at scale. The app is multifaceted but has a lot of parts to it — especially ones that are meant to be done at home, so it requires a lot of one-on-one attention to successfully onboard a volunteer onto it.
Content has to be distributed through a Facebook page or YouTube channel. This is good for high profile campaigns, but it makes it more difficult for lesser known campaigns or programs who don’t have large or engaged channels.
The VAN sync of who interacted with a piece of content does not indicate which piece of content it was. This could make it difficult to see who engaged with a healthcare message versus a petition versus a national security message.
A volunteer can only share content on their Facebook timeline — not to a Facebook group or a friend’s Facebook profile. This function is readily available on Facebook organically, and not having it limits the degree of engagement you can track and the audience you can reach.
The per month flat rate cost of Team depends on the timing of when a campaign signs a contract as well as the size of the state’s voter file. Prices for a statewide campaign can range from $3,000 to $8,000 a month.
Team can read lists out of VAN and upload them into the app. Volunteers can then run their contacts against the lists.
Team can write survey responses and contact history into VAN. Any volunteer who joins is marked with a “Team App Volunteer” activist code.
Who we would recommend this tool to:
Programs run in urban areas and college campuses. From its focus on social media to its reliance on social networks in general, the platform works more successfully in insular populations.
Programs run in low salience elections. One of the best use cases is when the voting population is unaware of an election coming up.
Who we wouldn’t recommend this tool to:
Any district smaller than a congressional. The voter file matching is not robust enough yet to successfully filter down to campaigns smaller than a congressional — and the price makes it difficult for many small campaigns to afford.
Programs with non-tech savvy volunteers. It requires a lot of onboarding and training to run, and it would probably be more than most non-tech savvy volunteers could handle.