Relational Organizing Tool
Team by The Tuesday Company is a community-building and relational organizing app with 3 core functions:
1) Organizers can build digital communities by instantly connecting with supporters in both 1:1 and group chats to build long-term relationships and promote the spirit of teamwork and friendly competition;
2) Staff members can upload targets lists and ask supporters to contact people they know on those target lists. Supporters can also add new targets to the organization’s universe. All contact is done at the discretion of the supporter and happens via text, Facebook Messenger, WhatsApp, and more;
3) Staff members can ask supporters to share digital content for rapid response and message amplification on platforms such as Twitter and Facebook, helping reach new audiences and boost content on virtually any social platform.
Check out The Tuesday Company’s guide on organizing during the coronavirus pandemic.
Problem it tries to solve:
How do I create scalable, trackable, and trustworthy digital communities that empower supporters to take meaningful actions to engage, recruit, persuade, convert donors, and mobilize their own networks?
See below for use cases.
Team’s mobile-only functionality is a large barrier to entry for many older supporters. Digital communities take time to build. We suggest starting as soon as possible, but organizations should begin using Team at least 6 months before an election or fundraising cycle.
Does it sync to NGP VAN?
Yes, read and write. Team also integrates with EveryAction.
“We were given Team App a little too late for me to have a comprehensive review, but in the time we had it, we definitely had a lot of trouble getting our volunteers– most of whom were older– to download and navigate the app.”
“Good idea, but needed more development.”
“If we believe we are going to have a volunteer base, if we believe that field is important, and if we believe we need every last vote to win – the digital space is where it is easiest to contact our voters. Team allows us to do that, and we can layer it onto the way we are organizing. It will make us more effective.” – Will Katz, Field Director at Sean Casten for Congress (IL-06), The Great Battlefield Podcast: 2018 Midterm Postmortem Part 8
“We knew that this was a piece that was missing: the relational organizing piece, the built in network piece, the ability to talk friend-to-friend, the ability to empower the folks on the ground to have conversations with their neighbors. We knew that piece was missing, and then Team came along.” – Kurt Bagley, DCCC National Field Director 2018, The Great Battlefield Podcast: 2018 Midterm Postmortem Part 8
Team is a community-building and relational organizing platform that allows supporters to join powerful digital communities, have meaningful friend-to-friend conversations that are tracked in VAN, and share content with their personal networks online. The Team Dashboard allows staff members to send out tasks, delegate responsibilities, and track organizers’ and supporters’ actions.
A supporter downloads Team and is greeted by an organizer from the organization they’re supporting on Team. The organizer builds a relationship with the supporter over time through Team Chat, brings them into group chats of other supporters, and encourages them to take action by sharing content and directly reaching out to their friends.
A staff member, i.e. Field or Fundraising Director uploads a list of targets into Team for supporters to contact. Supporters can see which targets they know based on their own phone contacts and are directed to contact them with the appropriate ask (persuasion, mobilization, volunteer recruitment, fundraising, etc). When invited to by the staff member, supporters can also add and contact additional people who would make good targets right from the app. Accurate contact data is difficult to find so this distributed canvassing option is particularly powerful in communities of color, low income populations, immigrant communities, etc. After a conversation with a friend, the supporter fills out the organization’s survey questions. All of this data syncs back into VAN or an organization’s data source.
A staff member, i.e. Digital or Communications Director, uploads a piece of content — like a video, image, petition, event link, or donation link — into Team. Supporters on Team are alerted to share the piece of content to their networks on virtually any social media or messaging platform, SMS, email, and more. Engagement from posts organically shared on Facebook can enrich ad-targeting data for staff using Facebook’s custom audience tool.
The Team Dashboard allows campaigns and organizations to track relational organizing metrics. While we know empirically that the messenger matters when delivering a persuasion, mobilization, or volunteer recruitment message, campaigns and organizations usually have a difficult time tracking this activity.
The Team Chat feature allows an organizer to introduce themselves to supporters, build relationships over time, invite them to group chats of supporters, and inspire them to take action through direct encouragement and social pressure. After the introduction of this Team Chat, supporters took 4x as many actions.
The ability for supporters to organically share content is an advantageous feature given Facebook’s new algorithm that favors organically shared content vs paid digital ads. No information, including engagement data, from Facebook is returned to Team. Instead, engagement from posts organically shared through Team enriches your Facebook ad-targeting data when you use Facebook’s custom audience tool.
The ability to direct supporters to create new tweets can be particularly powerful for advocacy efforts given the presence of elected officials and other leaders on Twitter.
Team provides hands-on training and customized support through our Partnerships Team. Each organization builds on relationships with their own SaP staffer who helps them develop and implement their strategy.
For supporters, the platform is a native mobile app only. This can be a large barrier for entry for older supporters and volunteers.
The direct friend-to-friend outreach feature requires a supporter to upload their phone contacts into the system. Some supporters will have privacy concerns about completing these steps, though they are not required to use Team.
It requires a lot of training to successfully onboard supporters and staff at scale. The app is multifaceted but has a lot of parts to it — especially ones that are meant to be done at home, so it requires a lot of one-on-one attention to successfully onboard a supporter onto it.
Team offers an unlimited license to the premium Team app for a flat monthly rate. Team is a combined distributed organizing, relational, social media, and messaging app. Included in their low flat monthly rate, clients are able to upload and download unlimited data, onboard an unlimited number of administrators and organizers, and recruit unlimited members to each Dashboard. Also included, The Tuesday Company offers best-in-class training and support via our Partnerships Team.
Among nonprofits, the rate for Team is tiered based on the annual operating budget of the organization. In instances where 501(c)4s convene tables that use Team, the rate is tiered by the table’s programmatic budget.
For unions, the rate to license Team is predicated on the membership size of the local and the number of Dashboards its program requires. Team does offer enterprise pricing for International Unions, State Federations, and Central Labor Councils.
Among candidate campaigns, the rate for a license to Team is based on the level of the campaign and the geographic area where the candidate is running.
The majority of Team clients pay between $995/mo and 5,000/mo.
Team can read lists out of VAN when staff members upload the list ID number. Supporters can then run their contacts against the lists.
Team can write survey responses and contact history into VAN.
Team marks supporters who have joined the campaign on Team as “Team App Volunteers” in VAN.
Organizations using other data sources, such as PDI or Salesforce, can also easily use Team.
Who we would recommend this tool to:
Programs with strong organizing efforts and the desire to scale the efficacy and efficiency of their supporters.
Programs run in urban areas and college campuses. From its focus on social media to its reliance on social networks in general, the platform works more successfully in insular populations.
Programs run in low salience elections. One of the best use cases is when the voting population is unaware of an election coming up.
Nonprofits that are worried about standing out in a crowded market. Team’s community features enable content to cut through the noise so that your message is heard.
Membership organizations like unions that are interested in mobilizing their supporters to take action.
Who we wouldn’t recommend this tool to:
Any district smaller than a congressional. In-state volunteer programs for smaller races are usually not robust enough, and they lack staff that can take ownership of a Team program.
Programs with non-tech savvy volunteers. It requires a lot of onboarding and training to run, and it would probably be more than most non-tech savvy volunteers could handle.